How to Utilize Social Media & Advertising to Find Job Candidates

Are you trying to find job candidates? You are not alone. One common issue business owners and HR managers are dealing with today is finding staff members. Right now, there is no shortage of ‘now hiring’ signs in almost any store, restaurant, or business front. This means it is increasingly harder for businesses to attract and hire qualified candidates for their open positions. 

Today’s job market is drastically different than years past. A simple online job posting or ad in the newspaper doesn’t cut it anymore. This means businesses need to get creative and market themselves to job seekers! We like to call this Jobs Market(ing)!

In our latest Jobs Market blog we share how to utilize social media and advertising techniques to reach the right job seekers audience. 

Where are All the Job Seekers?

Just like marketing to potential customers, you must first find your target audience when trying to market and find job candidates. However, with the abundance of ‘now hiring’ signs finding job seekers is a competitive market. That is why it is imperative to share and advertise your jobs in the right places and with the right audience. 

You must ask yourself where are people spending their time online? If you guessed social media, you would be correct. In 2020 alone over 3.6 billion people worldwide were on social media. By 2025 the number of people on social media is projected to reach 4.41 billion people. People, including job seekers, are constantly on their phones and tablets surfing or posting on social media. 

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Which Social Media Platform Has More Job Seekers?

As you might know there is an abundance of social media sites today. Below are the top social media platforms in 2021.

  • Facebook
  • YouTube
  • Instagram
  • TikTok
  • Snap Chat

If you are looking to reach a large audience, then these platforms are the way to do it! Luckily there are advertising options for each of these platforms. However, you need to carefully research the demographics for each platform before spending time and money advertising on any social media. Each caters more to specific audiences. For instance, globally more Facebook users below the age of 55 are men than women and globally more Instagram users are between the ages of 18 and 34. Additionally, if you want to reach a younger audience over 60% of TikTok users are between the ages of 16 and 24. 

How Can Help Me Reach the Right Audience?

If you are like many business owners today, then you likely are wearing all the hats and have limited time. You might not have an HR manager or enough time to commit to finding the right candidates for your job posting(s). Let Jobs Market help you find the right candidates with our social media advertising. 

We use the power of social media advertising to help turbo charge your job postings! Using focused keywords and demographics, we will help you reach your target market using social media advertising on Facebook, Twitter, Google, Bing and LinkedIn. All you need to do is post a job and pick your budget. After that, we will manage the rest of the campaign for you. Additionally, we utilize page analytics to show you exactly how your campaign performed after it runs.

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