Overview
Bolingbrook, Illinois, As the Marketplace Manager, you will
Develop and implement a comprehensive growth strategy and associated action plans for Amazon (and other marketplaces) that drive growth incrementally for WeatherTech.
Establish and maintain relationships with Marketplace partner teams, focusing on enhancing overall business opportunities, including securing access to test programs and new opportunities.
Collaborate cross-functionally with relevant WeatherTech departments (Product Development, Digital Marketing, Brand Protection, Part Entry etc.) to bring recommendations to market.
Lead end-to-end ad campaign management, including goal setting, budget allocation, targeting and search strategy, ideation, execution and measurement.
Partner with Product Catalog Management team to create, optimize, and manage product listings, ensuring accurate and compelling content, images, and pricing. Utilize SEO best practices to enhance product discoverability.
Resolve product listings issues, identify and rectify recycled UPC problems, leveraging advanced tools like Jungle Scout, Helium10 & Power Bi to foster revenue growth and elevate average order value/sales, while closely analyzing errors logs and data.
Manage organic search engine optimization efforts, including on-page and technical SEO, content strategy, link building, and search visibility monitoring.
Oversee paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysis.
Plan and execute advertising campaigns, promotions, and deals to drive traffic and sales. Analyze campaign performance and adjust strategies as needed to achieve ROI targets.
Audit existing content and identify gaps in content assets. Work with creative team to develop on-brand, best in class content that’s tailored to its respective marketplace audience, including landing pages, 3D Imagery, A+ content and more.
Spearhead the setup and monitoring of FBA, AWD, WFS shipments, ensuring punctual delivery, identifying low-stock products needing replenishment, and optimizing inventory management practices, full integration of universal products and Seller Fulfilled Prime.
Monitor performance against key metrics and provide recommendations on how best to improve and optimize.
Provide regular Marketplace performance “health check” updates, rationale-based recommendations and/or course corrections to Executive Leadership Team.
Ensure the company’s online presence remains competitive and profitable.
Stay up to date to industry and marketplace trends.
Perform other duties as assigned.
Qualified Candidates will have
5+ years of experience managing third-party marketplace accounts, specifically Amazon, eBay and Walmart.
A Bachelor’s degree in Technology, Computer Science, Business, Marketing or related fields is preferred.
A proven track record of driving sales growth and improving marketplace performance.
A strong understanding of marketplace algorithms, SEO, and digital marketing strategies.
Proficiency in using marketplace management tools and software.
The ability to multitask and prioritize complex demands of time and resources.
A strong ability to multitask and prioritize complex demands of time and resources
The ability to travel as needed
Proof they are authorized to work in the United States
Source ⇲
