Overview

Andalusia, Alabama, Description The Marketing Coordinator manages and coordinates a variety of communications and marketing-related projects and processes to assist Andalusia Health in meeting their objectives, particularly in the areas of admissions, census and patient/customer satisfaction. The position works with the Market Director Director, CEOs and Administrators, as well as with appropriate Support Center Communications/Creative Services staff to develop, implement and coordinate communications efforts.   Essential Functions: A: Job Specific Develops “success stories” by collecting information, writing narratives, working with Creative Services for production, and managing the dissemination to the field. Develops “outcomes reports” by gathering and analyzing information, writing the reports and documents, working with Creative Services for production, and managing the dissemination to the field. Creates and implements a patient feedback reporting system, working with hospital personnel to collect information, produce professional looking reports, and managing the dissemination to the field. Manages the hospital web sites, including updating the narratives and refreshing success stories. Manages and coordinates the hospital tour process, standardizing the tour experience, collecting data, following up with patients and families who toured but didn’t select Kindred. Oversees and coordinates the communications materials system, working with Creative Services to refresh/update written collateral materials, DVDs, CDs, etc. Prepares/produces high quality presentations in collaboration with Sales and Marketing Management, for presentation to patient referral sources. Designs and community events as requested, to promote Andalusia Health and educate the public, hospital personnel, physicians and other patient referral sources. Reports to work at Hospital office or event/meeting locations on time, as scheduled, adheres to policies regarding notification of absence.                   Knowledge/Skills/Abilities: Excellent interpersonal, verbal and written communication skills. Ability to write with grammatical precision and within company standards. Ability to coordinate and manage multilevel projects involving several departments, facilities and/or individuals without close supervision and within tight deadlines and budgetary constraints. Skills in website development and maintenance.  Highly developed skills in Microsoft and related desktop and publishing programs. Qualifications Education:  Bachelor’s degree in marketing, communications or journalism. Licenses/Certification:  None Experience: 3 – 5 years experience in communications, preferably in a large acute care healthcare environment. Background in developing and managing a variety of communications projects, including management of company web sites.

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