Overview

Estes Park, Colorado, POSITION SUMMARY This hybrid position supports the work of the YMCA of the Rockies, which operates two mission-based family and group conference and retreat centers and a residential camp, serving more than 225 thousand guests annually. The Marketing & Communications Director plays a pivotal role in shaping our brand image, driving strategic initiatives and fostering innovation while maximizing occupancy and revenue through overnight lodge and cabins stays. This position reports to the Vice President of Business Development and oversees a team of five responsible for all communication channels including digital, advertising, promotions, public relations, marketing partnerships and crisis communications. As a key leader you’ll collaborate with cross-functional teams to enhance YMCA of the Rockies’ market presence, engage guests and build brand awareness. MISSION AND CULTURE We firmly believe in our mission of putting Christian principles into practice through programs, staff and facilities in an environment that builds healthy spirit, mind and body for all. YMCA of the Rockies staff are key players in helping cultivate an environment of healthy living, youth development, and community impact on our breathtaking properties outside Rocky Mountain National Park. This is a place where nature inspires and staff lead with heart. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests and staff. The work each staff member does matters. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other. ESSENTIAL FUNCTIONS:
 
Strategic Vision and Execution:

Develop and implement long-term marketing and communications vision. Identify target audiences, create key messages and distribute content across relevant channels.
Lead issues management and crisis communications in coordination with VP of Business Development and senior management team.
Ensure consistent branding, mission alignment and high-quality communications across all platforms.

Creative Campaigns and Brand Awareness:

Generate innovative marketing campaigns that resonate with our target audience.
Oversee the development of creative content including graphic design, press releases, social media, event marketing, website, and marketing collateral.
Manage the design, production and publication of all communications.

Leadership and Collaboration:

Cultivate and maintain high level of knowledge of services and facilities available at both Centers and Camp Chief Ouray.
Collaborate with internal teams, external partners and stakeholders to align communication efforts with organizational goals.
Manage, evaluate and mentor a marketing team of 4-5. Provide tools and opportunities for personal and team members to development essential to success.

Measurement and Optimization:

Track the effectiveness of marketing initiatives, analyze data and adjust strategies as needed. Research industry trends and stay informed on innovative marketing approaches.
Own the organizations Marketing budget and ensure alignment with strategic goals.
Collaborate with Revenue Manager to optimize pricing strategies and promotions.

Note: Employees are held accountable for all duties of this job. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. WORK ENVIRONMENT & PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Ability to sit or stand for extended periods of time while on the phone or working at a computer workstation.
Ability to regularly travel overnight as required by demands of the position.
Ability to manage multiple tasks and multiple priorities simultaneously.

REQUIREMENTS/QUALIFICATIONS:

5-7 years of previous and contemporary destination marketing experience preferred.
3-5 years of previous team leadership and management preferred.
Proficiency in digital marketing tools and analytics.
Excellent written and verbal communication skills.
Experience in crisis communication and media training.
Strong leadership skills with the ability to inspire and motivate teams.
Strong writing skills and/or published pieces.
Support and model the Association service principles and service standards.
Strong organizational skills to keep large amounts of information accurate along with strong attention to detail.
Strong analytical thinking skills.
Possess and share innovative and creative thinking and ideas.

GENERAL YMCA OF THE ROCKIES REQUIREMENTS:

Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions
Uphold the YMCA of the Rockies Mission, policies, and programs.
Possess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional.
Support the YMCA of the Rockies safety program. Promote safe work practices and a safe environment for guests, members, and staff.
Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community.
Attend required abuse risk management training and report suspicious or inappropriate behaviors and policy violations.
Commitment to diversity, equity, inclusion and antiracism is required.
Must meet acceptable criminal background check standards.
All other duties as assigned.
•Health, dental, and life insurance
•Generous PTO/Vacation
•Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)
•Employer owned rental housing may be available nearby – Contact Human Resources for more information
•YMCA of the Rockies membership
•Discounted childcare, summer day camp, and summer overnight camp
•Discounted nights at YMCA of the Rockies lodges for friends & family
•Ski passes to nearby resorts
•Free or discounted gear rentals for outdoor adventures

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