Overview

Durham, North Carolina, Director of Marketing, Recreation and Physical Education

Our commitment to Diversity, Equity, Inclusion, and Belonging
Duke Recreation and Physical Education reaffirms our commitment to fighting racism and supporting diversity, equity, inclusion, and belonging. It is our mission to build awareness and leadership around anti-racism by generating transformative conversations, tangible changes, and experiences through assessment, intentional actions, and holding our community accountable. The Director of Marketing position will work to cultivate a safe, anti-racist, equitable and inclusive community, and environment. This will be done through education as well as the identification and removal of barriers for staff, faculty, and/or participants.
Occupational Summary
This is a full-time position under the direct supervision of the Business & Finance Manager. The Director is a strategic and creative individual responsible for the development, direction, and evaluation of a comprehensive marketing program.
This role includes educating the community about Recreation & Physical Education’s offerings and being a leader on campus in recreation, health, and wellness education. The Director will promote and cultivate an environment that values inclusiveness and diversity and utilize evidence-based decision-making to ensure the mission, vision and values of the department are prominent in all communication efforts. This position will supervise and manage a full-time Assistant Director and represent Recreation & Physical Education at university-level special events.
Work Performed
Responsible for the development, direction and evaluation of a comprehensive marketing and branding strategy for the department’s services, programs, and facilities.
Coordinates the recruitment, hiring, training, supervision, and evaluation of the Assistant Director of Marketing and part-time employees.
Develops and executes, from conception to production, a wide array of publicity, promotional, communication and marketing materials utilizing a variety of print and digital media.
Produces and maintains an active plan and timeline for all marketing campaigns to include evaluation and assessment of the effectiveness of campaigns.
Continuously evaluates, updates, and enhances the departmental outreach channels, such as the website, print materials, registration portal (MyRec), social media, digital displays, etc.
Manages the department’s website design and content management in an accurate and timely manner.
Manages the department’s registration portal (MyRec) and facilitates collaborative efforts with programmers to ensure content and organization of the portal is conducive to consumer needs.
Maintains the department email account, effectively responding to inquiries regarding all areas of the department and funneling responses to the appropriate area’s inbox for further follow-up. Is responsible for the monthly department newsletter.
Assesses effectiveness and satisfaction of marketing and outreach strategies on an ongoing basis.
Oversees the Marketing budget, including a departmental Special Events sub-set. Ensures effective use of funds and is the primary recorder of expenses and reconciliation through department procurement practices.
Coordinates and leads outreach opportunities at campus orientations, involvement fairs, and other campus-wide programs
Provides overall leadership and facilitates ongoing planning meetings with program areas and Administrative Staff.
Serves as a liaison between Recreation and Physical Education, Duke Athletics, Student Affairs, and other off-campus groups for outreach initiatives and special events, such as Orientation, Blue Devil Days, Last Day Of Class, etc.
Provides event planning resources and guidance for departmental and program events, such as Rec Fest and End of Year Staff Celebration.
Supports and helps progress the university and department’s commitment to anti-racism and diversity, equity, and inclusion.

Minimum Qualifications
Education
Bachelor’s degree from accredited institution.
Experience
Two or more years of professional work experience in advertising, marketing, media, promotions, graphic arts or public relations
Preferred Qualifications:
Education
Master’s degree from accredited institution in Marketing, Graphic Design, Communications, Recreation Administration, Sport Management, or related field.
Experience
Four or more years of professional work experience in advertising, marketing, media, promotions, graphic arts or public relations

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